Privacy Policy
KEYRING LLC
PRIVACY POLICY
LAST UPDATED: SEPTEMBER 28, 2026
Welcome to the KeyRing LLC Website/Mobile App. We respect your privacy and have developed this Privacy Policy (“Policy”) to help you understand how KeyRing LLC (“Company,” “We”, “Our”, “Us”) collects, uses, protects, discloses and shares your Personal Data when you visit our Website at www.keyringpm.com, download and use our App (including any associated web-based versions), or use the KeyRing™ property management software platform, the related KeyRing Content, KeyRing AI, and the related subscription services (collectively, the “Services").
We may change this Privacy Policy at any time at our discretion. If we make material changes to this Privacy Policy, we will conspicuously state that we have updated the Privacy Policy on the Website and the App or otherwise communicate with you about the changes. All changes will be effective immediately upon posting to the Website and the App.
1. WHAT IS PERSONAL DATA?
For purposes of this Privacy Policy, “Personal Data” means any information that identifies or could reasonably be used to identify a natural person, excluding data which is publicly available or De-Identified Data (as defined in Section 6 below).
2. PERSONAL DATA WE COLLECT
We collect the following categories of Personal Data when you use our Website, create an account, use the App or use our Services:
Category | Examples |
|---|---|
Identifiers | Full name, mailing address, billing address, property address, unit number, email address, phone number, IP address and date of birth. |
Customer Records | Full name, account information such as user name and password, signature, job title, and address. Customers and Authorized Users may upload documents that contain social security numbers,driver’s license numbers, passport or other government issued ID card numbers, including images of those items as well as insurance policy number, education, and employment history. See Section 8 below for further information about limitations related to the data provided in uploaded documents. |
Search Questions and Responses Resulting from Use of KeyRing AI | When you use KeyRing AI, which includes AI chatbot, search, and speech-to-text features (collectively, “AI Features”), we collect your questions and the responses generated using data in your account (including portfolio information, leases, and financial data). KeyRing AI may also take actions you direct and confirm (such as initiating a rent charge or drafting a tenant notice) and, with your permission, accept voice input. |
Financial Information | Tax ID and billing contact information. When landlords link bank, credit card, or mortgage accounts through Plaid, KeyRing does not receive direct access to that information but only receives and stores certain account information (account name and masked account number, balances, and transaction history) to provide bookkeeping and unit-level financial reporting through the Services, including responses from the use of KeyRing AI. KeyRing does not receive or store your login credentials, full account numbers, or full card numbers. When tenants make payments through the Services, payment card information and bank account information are collected and processed directly by Stripe; KeyRing does not have access to such payment information. |
Commercial Information | Lease terms, rent amount, payment status, payment history, move-in and move-out dates, insurance information, transaction histories and utility charges. |
Internet Activity | IP Address, device ID, third-party credentials when you link your account for login; browsing history, search history, information regarding your interactions with the Website, the App or an advertisement, hardware information, operating system version, browser type and version, browser language, media access control (MAC), screen resolution, cookie information, system type, access times, and referring website URLs; products and services you may have viewed on the Website or when using the App. |
Imprecise Geolocation Data | City, state, zip code, and country (based on IP Address). However, it may include precise geolocation if you enable that feature in your mobile App in connection with using certain Services. |
Sensory Information | Recordings of customer service calls; photos and videos you upload to the Website, the App or the Services. Recordings of your voice when you use the voice-to-text features of our Services. |
Professional and Employment Information | Employment history, job title, references. |
3. SOURCES OF THE PERSONAL DATA WE COLLECT
We collect Personal Data from three primary sources: (a) information you provide to us when you communicate with us, visit our Website, use our App or use the Services; (b) information we collect automatically, including by use of cookies and online tracking mechanisms when you visit the Website or use our App; or (c) information from third party sources, such as property owners, property managers, landlords, and other businesses or individuals who subscribe to the Services (“Customers”) and who authorize their co-owners, employees, agents, bookkeepers, property managers, maintenance workers, third-party service providers, tenants, and tenant applicants (“Authorized Users”) to use the Services, or from public sources.
4. PURPOSE FOR WHICH WE COLLECT AND USE PERSONAL DATA
Purpose | Examples |
|---|---|
To Provide the Services |
|
To Provide You with Access to KeyRing AI |
|
Business Operations |
|
To Operate and Improve our Website, our App and the Services |
|
Data Analytics |
|
Marketing & Advertising Purposes |
|
Security and Fraud Protection |
|
For Compliance and Legal Purposes |
|
5. CATEGORIES OF THIRD PARTIES WITH WHOM WE MAY DISCLOSE OR SHARE PERSONAL DATA
We may disclose or share your Personal Data with the following categories of parties for the purposes described below:
With Whom We Disclose or Share Personal Data | Examples |
|---|---|
Affiliates | We may share your Personal Data with any entity that directly or indirectly controls, is controlled by, or is under common control with our Company, where "control" means the ownership of more than fifty percent (50%) of the voting securities or equivalent voting interest of such entity (“Affiliates”) to operate our business. |
Service Providers | We may share your Personal Data with service providers, including those companies that provide third-party products, tools, or services that integrate with the Services ("Third-Party Products"), in accordance with contractual provisions that require them to protect your Personal Data. For example, we use service providers for the following purposes:
|
Payment Processors | We integrate the Services with certain services provided by third-party service providers, such as payment processing services and payment authentication services. We do not have direct access to your login credentials, full bank account numbers, or full credit or debit card numbers when you make a payment using the Third-Party Products. In particular, we integrate the Services with the following Third-Party Products: Stripe, Inc.: We use Stripe, Inc. and its affiliates (“Stripe”) to process payments made through the App. When you make a purchase or payment, certain information may be provided directly to Stripe, including your payment card information, billing information, transaction details, and other information necessary to process the payment and prevent fraud. Stripe's collection and use of your Personal Data is governed by Stripe's Privacy Policy available at https://stripe.com/privacy. Plaid Inc.: We use the services of Plaid, Inc. (“Plaid”) to securely connect to financial institutions. Plaid is used in two ways: (1) landlords link bank, credit card, and mortgage accounts so that KeyRing can import account balances and transaction history for bookkeeping and unit-level financial reporting, including processing by KeyRing AI to answer questions about the Customer’s account data; and (2) tenants verify a bank account for ACH rent payments. When you connect an account through Plaid, KeyRing receives and stores the account name and masked account number, balances, and transactions. KeyRing never receives or stores login credentials, full account numbers, or card numbers. Your Personal Data is processed by Plaid in accordance with Plaid’s End User Privacy Policy available at https://plaid.com/legal/#end-user-privacy-policy. |
KeyRing AI Service Providers |
|
Third-Party Advertising Networks and Social Media Platforms | We may share your Personal Data with third parties to provide targeted advertising and to perform data and statistical analysis for us regarding your use of our Website, the App and our Services. |
Government and Law Enforcement | We may disclose your Personal Data to law enforcement, governmental agencies and officials, courts, and taxing authorities as required by law, including to respond to court orders and subpoenas. We may disclose Personal Data in these instances: (i) if we believe in good faith we are legally required to disclose that Personal Data, (ii) if we are advised to disclose Personal Data to government or law enforcement by our legal counsel, (iii) when necessary to identify, contact, or bring a legal action against someone who may cause or be causing harm to, or interfering with, our legal rights or the rights of our employees, Customers or their Authorized Users, or any third party; (iv) to protect the safety, security, and legal rights of our Company, our members, employees, Customers, their Authorized Users or third parties, (v) to prevent illegal or other activity which is prohibited by or to enforce our Terms of Use, the KeyRing™ Subscription Services Agreement, or the Mobile Application End User License Agreement (EULA), or (vi) to otherwise comply with applicable law. |
Professional Advisors | We may share certain Personal Data to receive advice from our professional advisors, such as our attorneys, accountants, insurance, financial and business advisors, in their capacity as advisors to us. |
Corporate Transactions | We may disclose, share, transfer or sell your Personal Data in connection with a contemplated or completed strategic business transaction such as a merger, acquisition, sale of all or substantially all of our assets or equity to a subsequent owner or operator, or in the case of a dissolution, bankruptcy, liquidation or other similar business transaction, including during the due diligence process. |
6. DE-IDENTIFIED/AGGREGATED DATA
We may de-identify or aggregate your Personal Data so it can no longer be used to identify you as an individual (“De-Identified Data”). Once we do this, the information is no longer considered Personal Data, and we can use it for any lawful purpose, including but not limited to data analytics, benchmarking, research and identifying trends in the real estate market. We will not attempt to reverse this process or attempt to re-identify Personal Data once we have de-identified or aggregated that data.
7. INFORMATION WE PROCESS ON BEHALF OF CUSTOMERS AS A DATA PROCESSOR
Our Customers may permit Authorized Users to use the Services, including to allow tenants to make payments. The Services may include in-app messaging and communications among landlords, tenants, and independent contractors in future releases.
The Personal Data we process will include information that Authorized Users submit to the Services. We process Personal Data of our Customers and their Authorized Users solely for the purpose of providing and supporting the Services and in accordance with our agreements with our Customers.
Our Customers are responsible for providing notices to and obtaining any required consents from any Authorized Users whose Personal Data they submit to the Services. Requests to exercise privacy rights relating to information processed on behalf of a Customer should be directed to the Customer and not to us.
8. DOCUMENT UPLOADS AND SENSITIVE PERSONAL DATA
Customers and Authorized Users may upload documents when using the Services. If you choose to upload or send documents that contain sensitive information, such as vendor W-9s, insurance certificates, and completed rental applications, you must take additional precautions to protect that information from disclosure, such as using password protection, encryption and data minimization practices. Customers and Authorized Users are prohibited from entering government ID numbers, full account numbers, or similar Sensitive Personal Data (as defined in the KeyRing™ Subscription Services Agreement and the Mobile Application End User License Agreement (EULA)) in free-text fields, forms, or through manual upload within the Services.
For purposes of this Privacy Policy, “Sensitive Personal Data” means Personal Data that, if disclosed, accessed, altered, or misused without authorization, could reasonably result in significant harm, discrimination, identity theft, financial loss, physical harm, or reputational injury to an individual. Sensitive Personal Data includes, but is not limited to, driver’s license, social security, passport and other government identification numbers, financial account credentials (e.g., PINs and access codes), biometric data, genetic data, health information, precise geolocation data, racial or ethnic origin, religious beliefs, citizenship or immigration status, sexual orientation, and other categories of data designated as sensitive under applicable law. Notwithstanding the foregoing, Sensitive Personal Data does not include (a) financial account information provided through the integrated Third-Party Products (such as Plaid or Stripe) or data KeyRing receives through those integrations (such as account name and mask, balances, and transactions) to provide the Services, or (b) documents you upload to the Services for record-keeping purposes (such as leases, rental applications, vendor W-9s, and insurance certificates), provided that you are solely responsible for ensuring such documents are stored securely and redacted where practical.
9. COOKIES AND OTHER TRACKING TECHNOLOGY
We may use cookies, web beacons, pixel tags, and other tracking technologies (collectively "Cookies") on our Website and our App. A cookie is a small text file that our Services save onto your computer or device when you visit our Website or use our App.
We use these Cookies to collect and share certain Personal Data, such as your IP address and device ID, with third parties to assist in serving you with targeted advertising and to perform data analytics.
Push Notifications. We may send push notifications to your mobile device using device tokens provided through Firebase Cloud Messaging. You may opt out of receiving push notifications at any time by adjusting the notification settings on your device.
You may limit use of your Personal Data in the following ways:
How to Update your Personal Data. You may update your Personal Data by contacting us using the information in the “Contact Us” section below.
How to Opt Out of Targeted Advertising. If you wish to limit or opt out of third-party advertising, you can do one or more of the following:
• Change your Browser Settings. The Options/Settings section of most internet browsers will tell you how to manage Cookies and other technologies that may be uploaded to your device, including how to disable such technologies.
• Change your Preferences. To change your preferences with respect to certain online ads and to obtain more information about ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer Opt Out page and the Digital Advertising Alliance’s Consumer Choice Tool. Please note that even if you opt-out of receiving interest-based advertising, you may still receive advertisements, but they will be more general in nature. In addition, the electronic device you use to visit our Website or App may offer relevant privacy settings; please see the device settings for details.
10. HOW WE PROTECT PERSONAL DATA
We maintain reasonable administrative, technical, and physical safeguards designed to protect Personal Data against unauthorized access or acquisition. While we take reasonable steps to protect Personal Data, no method of transmission over the Internet or method of electronic storage is completely secure. If we were to experience a Security Incident impacting your Personal Data, we will notify you in accordance with applicable laws.
11. SHINE THE LIGHT
California’s “Shine the Light” law (California Civil Code § 1798.83) permits California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. California residents may request (a) a list of the categories of Personal Data disclosed to third parties for their direct marketing purposes during the preceding calendar year, and (b) the names and addresses of the third parties that received such information. You may submit a request by emailing us at support@keyringpm.com or writing to us at the address listed in the “Contact Information” section below. Please include your name, mailing address, and a statement that your request is made under “Shine the Light.” We will respond to properly submitted requests in accordance with applicable law.
12. LEAVING OUR WEBSITE AND/OR LINKING TO THIRD PARTIES
When you leave this Website or App and go to another linked website, we are not responsible for the content or availability of the linked website. We do not represent either the third party or you if you enter a transaction on the third-party website. The privacy and security policies of the linked websites may differ from our security practices. The inclusion of any link does not imply our endorsement of any other company, its website(s), or its product(s) and/or service(s). We are not responsible for the privacy practices or content of any other websites.
13. SOCIAL MEDIA
We are active on certain social media websites (e.g., Facebook, LinkedIn, TikTok, YouTube and Instagram) and share information with others.
If you contact us on one of our social media platforms, request Services, or otherwise communicate directly with us on social media, we may collect the Personal Data you share and contact you to interact with you. For more information about social media advertising and social media plugins from other social media websites, please refer to those websites’ privacy and data sharing statements.
14. CHILDREN'S PRIVACY
Our Website and App are not intended for or directed to individuals under 18 years of age or the age of majority in their state of residence. We do not knowingly collect any Personal Data from children under the age of majority. If a parent or legal guardian learns that their child provided us with Personal Data without consent, please contact us and we will make commercially reasonable attempts to delete such Personal Data.
15. DATA RETENTION
We will only retain Personal Data which we collect from you for as long as it is needed to meet our business and legal obligations. KeyRing AI conversation threads that are inactive for six (6) months are automatically deleted.
16. INTERNATIONAL USERS
Our Website, App and Services are intended for use only within the United States. If you access our Website, App or Services from outside the U.S., please be aware that any Personal Data you provide may be transferred to, stored in, and processed in the United States, where our servers and operations are located. U.S. data protection laws may differ from those in your country of residence.
17. CONTACT INFORMATION
If you have any questions about this Privacy Policy or our security practices with regard to Personal Data, please contact us as follows:
KeyRing LLC
51 Deforest Avenue
Summit, NJ 07901
Email: support@keyringpm.com
Attn: Privacy